by Nicola Smith - Ecommerce Growth Specialist | Ecommerce Marketing Guidance |
In Q1 2026, AI-driven traffic to ecommerce sites grew 393% year on year. 393%. This number, from Adobe data, stopped me in my tracks. And in March 2026 alone, that traffic converted 42% – better than non-AI traffic. Visitors stayed longer, browsed more pages,...
by Nicola Smith - Ecommerce Growth Specialist | Ecommerce Marketing Guidance, Nicola's Handcrafted Business Help |
You don’t need more ads, offers or gimmicks to increase ecommerce sales. You need a product page that converts really well. When you want to increase ecommerce sales it requires much more than generating additional traffic, because product sales, aren’t...
by Nicola Smith - Ecommerce Growth Specialist | Ecommerce Marketing Guidance, Nicola's Handcrafted Business Help |
If you’re wondering why your visitors aren’t buying… This is where we fix it. For small retailers, ecommerce conversion rate optimization (CRO) is all about improving the strategic design, user experience and using targeted marketing to encourage more visitors...
by Nicola Smith - Ecommerce Growth Specialist | Ecommerce Marketing Guidance |
Sales are essential for the success of a small business, but many small business owners “hate” selling. So what do you do when you “hate” selling and you’re a small business owner? The short answer is get on with it, without sales you...
by Nicola Smith - Ecommerce Growth Specialist | Nicola's Handcrafted Business Help |
Do you want more sales from your ecommerce business? Let’s talk about the “easy” opportunities which are often missed, dismissed or ignored. I’ve worked with thousands of product sellers over the last 12 years and over and over again these simple solutions...
by Nicola Smith - Ecommerce Growth Specialist | Ecommerce Marketing Guidance, Nicola's Handcrafted Business Help |
Christmas 2025 jingles have started and the ecommerce elves are gearing up for a busy season; think September sales, AI gift helpers, and shoppable TikTok Live streams. Let’s unwrap what’s changed since 2023. We all know Christmas is a time synonymous with giving and...
by Nicola Smith - Ecommerce Growth Specialist | Ecommerce Marketing Guidance, Marketplaces - where to sell |
When I talk to people about PROFITABLE product pricing … First of all I see doubt. Then it becomes ‘ahh I should be doing this.’ Which then turns into excitement and optimism for the potential of their business. But then I see the fear grow behind their eyes. If you...
by Nicola Smith - Ecommerce Growth Specialist | Ecommerce Marketing Guidance |
Pricing products of course involves doing the numbers. But pricing products profitably involves maths, marketing and mindset. By the way, when I talk about products, I actually mean products and services… whatever it is that you do or sell. Before we move on,...
by Nicola Smith - Ecommerce Growth Specialist | Ecommerce Marketing Guidance |
DO-BE-DOing your business; your best chance for handcrafted business success Discover how the DO-BE-DO framework can help you grow and build your business. Recording of Make More Tuesday – A Handcrafted Business Pick Me up Live 9.15am live every tuesday Host:...
by Nicola Smith - Ecommerce Growth Specialist | Ecommerce Marketing Guidance |
Creativity is a way of life for Jane Galley, of Loopy’s Place. From a young age she has always been making, with sewing and quilting being her main passion. Her business started when someone said to her ‘you are always making, why don’t you sell.’ And so, Loopy’s...
by Nicola Smith - Ecommerce Growth Specialist | Ecommerce Marketing Guidance |
Running a craft business from home can be a challenge, but even more so for Jewellery Designer, Stacey Smith of Oink Design who runs her handmade jewellery business from her houseboat on the River Lark. In this Meet The Maker episode, discover how she manages, and why...
by Nicola Smith - Ecommerce Growth Specialist | Marketplaces - where to sell |
Choosing the right marketplace platform to sell your handmade, carefully handcrafted products on can be really, really difficult.You want to get it right first time because it takes time learn the new platform, you need to list all your handmade products, and then you...
by Nicola Smith - Ecommerce Growth Specialist | Ecommerce Marketing Guidance |
DON’T EVER TRY AND SELL LIKE THIS!! I JUST EXPERIENCED THE WORST EVER CAR SALESMAN. / A Handcrafted Business Live This weekend I went out to buy a brand new car. I was ready to buy. You are probably thinking, it was awful because I had a stereotypical pushy car...
by Nicola Smith - Ecommerce Growth Specialist | Ecommerce Marketing Guidance |
WRITE YOUR PERFECT ABOUT ME PAGE (WORKS ON ETSY AND SOCIAL MEDIA BIOS TOO) / A Handcrafted Business Live, how to write your perfect About Page to appeal and attract your ideal audience for you and your business. I’ve just updated mine, and it could be time for you to...
by Nicola Smith - Ecommerce Growth Specialist | Ecommerce Marketing Guidance |
DO YOU CELEBRATE YOUR OWN CUSTOMER REVIEWS? / A Handcrafted Business Live As small creative business owners we rely on and need positive feedback from our customers, so it is time to stop struggling to accept these compliments. Instead we need to be celebrating and...
