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Etsy is still in the news as with the announcement of 8% of shares being bought by two private equity firms. This is a big signal that massive shake ups could be coming soon. I can only hope and pray these are good news for handmade sellers, but I won't hold my...read more
If you don’t charge enough for your handmade products you won’t make any money! You won’t be able to buy new materials, you won’t be able to cover your costs and then you won’t be able to make anymore. Sound scary? It should. Getting your pricing right is crucial to...read more
This weeks big Handmade Business News Etsy is potentially facing a few more changes soon, let's hope it includes a return to the handmade values. Following losses in the first quarter of 2017 Chief executive Chad Dickerson, who was also chairman, has been...read more
Videos are the best tool of 2017, yet so many handmade businesses are scared to give it a go because of the tech involved. Here is the low down of the equipment I have used over the years - I look at using a smart phone and webcam, and I also show you how you can...read more
Videos are everywhere at the moment and they are the marketing tool of 2017, especially live video! Here are my top ten reasons why you should be using videos in your handmade business marketing. (I know your instinct is that it is too scary but as I tell my kids...read more
I saw a wonderful post on Facebook this morning by artist Joan Wallington about the handmade ripple effect (you can read it below) and simply had to share it with you. So here I am in an impromtpu live video reading it and talking about it - if I'd planned it I'd have...read more
My latest live video blog - 'Inside The Mind Of A Handmade Customer'. I regularly talk about knowing your niche and understanding your ideal customer, so I thought it was about time I actually explored inside the mind of a Handmade Customer. Recently I purchased a...read more
I want to tell you a wonderful story about handmade product pricing. I know I'm on this topic again, but it is important and this happened today. A few weeks ago a wonderful, talented maker messaged me saying 'is it time for a proper job?' Her prices were too low for...read more
I wanted to talk about how artists and makers are prone to doubts, and then I discovered that today is Blue Monday - officially the most depressing day of the year! Right now I am buzzing with great energy which I want to share with you to banish those blues...read more
If you handle cash at a craft fair you NEED to know this!! Did you know that they estimate that 1 in 30 £1 coins are fake!!!! That's just scary, imagine when you sell one of your handmade products at a craft fair, someone pays you in £1 coins then the bank tells you...read more
Hello! You’ve put hours of love into perfecting your craft, now you are ready to discover the magic of marketing so you can make money from your handmade business. You are in the right place.
Here, at A Handcrafted Business I have put together great craft business advice, it’s the information and marketing know-how I know you need and it’s all in one place. If you are ready to supercharge your handmade business I’d love to welcome you to the Members Club or onto one of my classes or courses where you can discover the magic of A Handcrafted Business marketing.
Make, Believe to Succeed.
With love, Nicola xx
Nicola Smith is the Founder of A Handcrafted Business, find out more about Nicola here.
“Nicola Smith I am not quite sure how I came across you and I know I should because since then you have paid a very significant part in Mae and me.
I can do what I do but anything else, well… so that’s when you come in.
Yesterday’s session was so inspiring and I just love how you keep me focusing and going down the right road.
Before I spoke to you I was at sixes and sevens thinking ‘when am I going to do that’ ‘haven’t got time to do this etc. but now, I know exactly what I am doing for the rest of this year and next.
I know I have said it before but I am going to say it again, I am glad I now have you in my life and wished I had known you long ago. I would certainly recommend you to anyone.
You are excellent at what you do and I know now that I have the confidence to succeed, thank you.”Sue Jennings
I’ve only been in the club for a few days, but already my motivation is sky high. I’m finishing off little jobs, planning new lines and actually doing all those other “I’ll do that tomorrow” jobs on the page. I’m enjoying the behind the scenes of the business for the first time in ages. The club is incredibly friendly, it feels a little bit like the back of the classroom!Lisa Carter
“Your advice has been helpful somewhere quite unexpected. I was updating my profile on Match a few months ago and I heard you telling me “You need to write for your perfect customer”. I re-wrote my profile not thinking that some things might put people off but thinking that the right person won’t be put off because it will just be right. That week I started chatting with S** and we’ve been together since and looking forward to a happy future together so thank you!!Anonymous
I was feeling like I couldn’t see the woods for the trees before I joined. I didn’t know how to market and didn’t know how to best use my time doing it. I still have lots to learn and know I’m in the best place to do that learning!! Also the support is amazing!Vicki Gregory
I highly recommend you all enter the Members Club nothing is too small and the extra help is amazing. I’ve learnt so much on the business side.Sarah Davis
I’m new to the membership club, but it’s already having a positive impact on my business. Being held accountable, in a lovely happy environment, is working wonders for keeping me focused and on track.Nicky Merrick
I had followed Nicola’s Facebook page for ages but never taken the step to join the Members Club. I have a small and variable income each month and I was hesitant to spend £15 of my hard earned cash on something that I didn’t know if it would bring results. However once I took the plunge, I haven’t regretted a thing! Nicola is amazing and knows so much, and the support in the group is unrivaled. My sales have increased and I feel so much more knowledgeable, and only after three months! 🙂Victoria Sol
“Nicola Smith I am not quite sure how I came across you and I know I should because since then you have paid a very significant part in Mae and me. I can do what I do but anything else, well… so that’s when you come in. Yesterday’s session was so inspiring and I just love how you keep me focusing and going down the right road.
Before I spoke to you I was at sixes and sevens thinking ‘when am I going to do that’ ‘haven’t got time to do this etc. I know I have said it before but I am going to say it again, I am glad I now have you in my life and wished I had known you long ago. I would certainly recommend you to anyone. You are excellent at what you do and I know now that I have the confidence to succeed, thank you.”Sue Jennings
I was very cautious when I first joined, but soon learned what a lovely friendly bunch you all are. The help and support that Nicola gives each and every one of us is phenomenal. I’m so pleased that I took that first step. Thank you Nicola and all of you.Perry Noon