Hello! You’ve put hours of love into perfecting your craft, now you are ready to discover the magic of marketing so you can make money from your handmade business. You are in the right place.
Here, at A Handcrafted Business I have put together some great craft business advice, it’s the information I know you need and it’s all in one place with my compliments. Or if you are ready to supercharge your handmade business I’d love to welcome you to the Members Club or onto one of my classes or courses where you can discover the magic of A Handcrafted Business marketing.
Make, Believe to Succeed.
With love, Nicola xx
Nicola Smith is the Founder of A Handcrafted Business, find out more about Nicola here.
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Craft Business Advice you need
Videos are the best tool of 2017, yet so many handmade businesses are scared to give it a go because of the tech involved. Here is the low down of the equipment I have used over the years - I look at using a smart phone and webcam, and I also show you how you can...read more
Videos are everywhere at the moment and they are the marketing tool of 2017, especially live video! Here are my top ten reasons why you should be using videos in your handmade business marketing. (I know your instinct is that it is too scary but as I tell my kids...read more
I saw a wonderful post on Facebook this morning by artist Joan Wallington about the handmade ripple effect (you can read it below) and simply had to share it with you. So here I am in an impromtpu live video reading it and talking about it - if I'd planned it I'd have...read more
My latest live video blog - 'Inside The Mind Of A Handmade Customer'. I regularly talk about knowing your niche and understanding your ideal customer, so I thought it was about time I actually explored inside the mind of a Handmade Customer. Recently I purchased a...read more
I want to tell you a wonderful story about handmade product pricing. I know I'm on this topic again, but it is important and this happened today. A few weeks ago a wonderful, talented maker messaged me saying 'is it time for a proper job?' Her prices were too low for...read more
I wanted to talk about how artists and makers are prone to doubts, and then I discovered that today is Blue Monday - officially the most depressing day of the year! Right now I am buzzing with great energy which I want to share with you to banish those blues...read more
I’m a firm believer that for a handmade business to make money you have to know your numbers. You can’t pluck a number out of thin air and use that to set a price. You can’t ask a stranger how much they would pay. And you simply can’t take the amount a product has...read more
If you handle cash at a craft fair you NEED to know this!! Did you know that they estimate that 1 in 30 £1 coins are fake!!!! That's just scary, imagine when you sell one of your handmade products at a craft fair, someone pays you in £1 coins then the bank tells you...read more
As we enter the last month of 2016 and sit down to plan 2017 I wanted to share my Craft Business lessons from this year. with you. (The sensible thing to do with everything, whether it has gone to plan or not, is to consider the lessons you've figured out a long the...read more
OMG I've just received a marketing email sent from a private email account and it wasn't blind copied. I can see everyone else's email and they can see mine Really not good. And I don't recall giving permission!! It breaks so many laws - it really isn't worth it,...read more
“Nicola Smith I am not quite sure how I came across you and I know I should because since then you have paid a very significant part in Mae and me.
I can do what I do but anything else, well… so that’s when you come in.
Yesterday’s session was so inspiring and I just love how you keep me focusing and going down the right road.
Before I spoke to you I was at sixes and sevens thinking ‘when am I going to do that’ ‘haven’t got time to do this etc. but now, I know exactly what I am doing for the rest of this year and next.
I know I have said it before but I am going to say it again, I am glad I now have you in my life and wished I had known you long ago. I would certainly recommend you to anyone.
You are excellent at what you do and I know now that I have the confidence to succeed, thank you.”Sue Jennings
I’ve only been in the club for a few days, but already my motivation is sky high. I’m finishing off little jobs, planning new lines and actually doing all those other “I’ll do that tomorrow” jobs on the page. I’m enjoying the behind the scenes of the business for the first time in ages. The club is incredibly friendly, it feels a little bit like the back of the classroom!Lisa Carter
I’m loving the MYWTS course. There’s lots I already do, but this course is filling in all the gaps for me. It’s joining everything up and creating a business that works and makes sense. It’s like a huge jigsaw I’ve had for 10 years and finally I’ve got access to all the pieces that have been missing. It’s wonderful! So big thank you again for this opportunity with the scholarship.Nicky Merrick
I was feeling like I couldn’t see the woods for the trees before I joined. I didn’t know how to market and didn’t know how to best use my time doing it. I still have lots to learn and know I’m in the best place to do that learning!! Also the support is amazing!Vicki Gregory
I highly recommend you all enter the Members Club nothing is too small and the extra help is amazing. I’ve learnt so much on the business side.Sarah Davis
I’m new to the membership club, but it’s already having a positive impact on my business. Being held accountable, in a lovely happy environment, is working wonders for keeping me focused and on track.Nicky Merrick
I had followed Nicola’s Facebook page for ages but never taken the step to join the Members Club. I have a small and variable income each month and I was hesitant to spend £15 of my hard earned cash on something that I didn’t know if it would bring results. However once I took the plunge, I haven’t regretted a thing! Nicola is amazing and knows so much, and the support in the group is unrivaled. My sales have increased and I feel so much more knowledgeable, and only after three months! 🙂Victoria Sol
“Nicola Smith I am not quite sure how I came across you and I know I should because since then you have paid a very significant part in Mae and me. I can do what I do but anything else, well… so that’s when you come in. Yesterday’s session was so inspiring and I just love how you keep me focusing and going down the right road.
Before I spoke to you I was at sixes and sevens thinking ‘when am I going to do that’ ‘haven’t got time to do this etc. I know I have said it before but I am going to say it again, I am glad I now have you in my life and wished I had known you long ago. I would certainly recommend you to anyone. You are excellent at what you do and I know now that I have the confidence to succeed, thank you.”Sue Jennings
I was very cautious when I first joined, but soon learned what a lovely friendly bunch you all are. The help and support that Nicola gives each and every one of us is phenomenal. I’m so pleased that I took that first step. Thank you Nicola and all of you.Perry Noon
“Nicola has transformed my business. Transformed is a big word but its not big enough to adequately describe the difference she has made… I’m gaining the reputation I dreamed about when I first started this journey… I know with Nicola’s help I will be successful.”Melanie Forrer-Pratt