Your Ecommerce Growth Partner
aka - your sales architect, marketing strategist & growth action taker - all in one.
Turning Your Products into a Seriously Profitable Business.
Let’s chat to discuss how Growth Partner could work for your business
Ecommerce Growth Partner for Independent Product Sellers & Ecommerce Brands Ready For More
Even the best ecommerce businesses stall when no one’s looking at what's working and what isn't.
Whether you're too busy doing everything yourself or whether you just need someone to bring your business together into a cohesive, ecommerce operation...
As your Ecommerce Growth Partner I know exactly what to focus on for sales and profit growth - every month I track metrics that matter, so you know what needs to happen next.
Then you choose how it works.
You can either -
do the work yourself, or I can sort it for you.
From traffic gen, to SEO, to messaging, to emails, to conversion fixes, collecting more reviews to bringing in more repeat purchases - whatever will make the biggest difference that month, for you.
You don’t need an ecommerce or marketing course, or a business coach.
You need someone in your corner, sitting in the business with you, steering and supporting decisions that change results and even doing some of the work for you, because you have enough to do already.
That’s what having an Ecommerce Growth Specialist, as your Partner, is all about.
Ecommerce Evolves.
Fast.
It's easier than ever to start an Ecommerce business with tech and platforms readily available...
All you need is an idea and a product. You can pretty much pick your platform and you're off...
Yet it’s also never been tougher to build something that will have impact and last.
Something susatinable that stands out and thrives.
Because as easy as it is to get started - it's harder than ever to stand out, to get discovered and to sell as competition grows, technology keeps developing and as buyers get savvier.
Answering "Why should they buy from YOU today instead of somewhere else" through differentiation and positioning in today's world is just the start - not just for visitors to your site, but also for Google (and other search engines) and now for AI/LLMs too.
The ecommerce landscape is shifting quickly, buyer behaviour is too - data proves it - SERP clicks down are 60% for some sites.
And all the time you’re working hard to build your amazing independent brand, there's this never-ending parade of generic information and 'you need to do this' 'works for everyone' advice.
Everyday, there's another new “must‑try” tactic making the rounds - you're being pulled in ten directions at once.
It's too much. It's confusing.
It's impossible to do it all. But FOMO means you feel you have to try, just in case it works.
You jump around from one tactic to the next anything has chance to work.
It's chaotic.
Chaos isn't an effective Ecommerce growth strategy.
In fact it costs you sales.
The most profitable brands aren't doing everything.
Or getting distracted by random "do this" advice.
They're just doing the right things at the right time.
Ecommerce growth isn’t about constantly throwing more stuff at the wall.
It’s knowing which opportunities to grab, and when.
Which strategy to follow.
What tactics to do well.
How to stay ahead of the competition.
And knowing what temptations or distractions to ignore.
The answer isn't doing it all.
You need to focus on all the right things for YOUR business.
That’s exactly what I help you do as your Ecommerce Growth Partner.
"I was doing all the things but still wasn’t seeing the results I wanted.
Nicola quickly spotted where my shop was massively underperforming and helped me focus and fix the changes that would make the biggest impact.
Over the time we worked together, my sales grew by over 300%
Nicola makes the numbers make sense keeps you accountable and gives strategies that work, and she makes sure you have the skills to implement too.
I now have a shop that’s not just busier, but far more profitable too.
I can’t recommend her highly enough."
-Teri, Shop Owner & Coaching Client
What it's like working with an Ecommerce Growth Partner...
Imagine having someone who is in your corner, who becomes part of your business. Who really cares about your business and your goals.
Who every month sits down with you to discuss how your business - what's happening and how it's performing - with insights from your own sales data, and having reviewed your shop. Ready to make an action plan of what to change, improve and keep doing more of.
And, if you want it, to do the work for you (this depends on your partnership)
Someone who knows ecommerce inside out, your own Ecommerce Growth Partner, advising you:
- What's slowing down your sales
- What to act on
- What to ditch for now
- Where money’s being left on the table
- Where to focus your time, energy and budget to bring in the biggest return
- And how to stay focused on your lane
Someone who’s there to work with you - and be the person you turn to.
And, if you choose, someone to do the work for you.
This isn’t about being busy and completing more tasks for the sake of it.
This is about building a business that is built to last, that's sustainable and profitable.
That’s where having an Ecommerce Growth Partner comes in.
Every month, you get me working alongside you, inside your business - interpreting your numbers, guiding your next steps and helping you focus on the right things at the right time to reach your goals and targets. And doing some of the work for you, if you choose.
It’s action, direction, and results.
“Ecommerce Growth Partner takes the guessing out of growth" -Nicola Smith
When every choice is backed by numbers and every step is mapped with purpose, growth stops being random and starts being repeatable.
That’s the difference between hoping for sales and creating them.
Let’s explore how Growth Partner could work for your business
What is an Ecommerce Growth Partner?
It’s not just a consultant.
It’s not just a coach.
It's not just a mentor.
It's all of the above PLUS a sales architect, marketing strategist and your growth action taker... it's your own Ecommerce right hand support
This is the most invested level of ecommerce business support I offer.
Not someone who doesn't understand your business or who just who gives you a list of random things to do, leaving you all alone.
As your Ecommerce Growth Partner, I'm your partner month to month.
Which means you have an experienced ecommerce expert who’s invested in your results, your customers, your bottom line - month after month, for as long as you choose to continue.
Success happens by focusing on my three key areas for ecommerce growth:
Presence. Persuasion. Performance.
Presence and Persuasion explain why customers buy from you.
Performance shows exactly what’s working.
As your Ecommerce Growth Partner, I review your business PERFORMANCE each month.
Interpreting the numbers, and identifying your priorities before we meet, so our time is focused on the strategy and actions to make progress.
From there, we’ll diagnose the best opportunities for your ecommerce growth:
-
Presence (more discovery/ findability )
-
Persuasion (more browsers to buyers)
-
Performance (better performance)
We'll work on:
- Traffic Growth, SEO, PPC, PR and collaborations (Presence)
- Trust building, copy, imagery, behavioural nudges (Persuasion)
- Sales strategies, customer retention, average order growth, profit optimisation, fixing leaks (Performance)
Exactly what we work on depends on your goals, your performance and where you’ll get the gains you're looking for.
Most owners can’t see their own blind spots and are tied to 'this is the way things are done" - having an outside (inside) pair of eyes changes that.
This isn’t coaching. It’s a Partnership.
Note: I’ll challenge your thinking when it needs a nudge - because growth comes from doing things differently, not from doing the same things and staying comfortable.
Your business, your expertise PLUS my knowledge and data driven direction = ecommerce growth.
As your Ecommerce Growth Partner I will:
- Share everything you need to know, when you need to know it
- Teach to upgrade your ecommerce skills, when you need it
- Care about your business almost as much as you do
- Explain what you need to hear, not just what you want to hear
- Question when something doesn’t add up, to understand your thoughts and views
- Highlight the opportunities (and risks) you might miss when you’re busy in the day‑to‑day
- Call you out when I see something that is 'self sabotage'
- Help you fix what matters most for your ecommerce growth
Let’s explore how Growth Partner could work for your business
How working with me, as your Ecommerce Growth Partner works:
1. Book your free call (20 mins)
Over a short video call we can decide if Growth Partner is the right next step for your business. We'll discuss what you need and all the options - including whether you want work done for you or not. I'll send you a proposal with a breakdown and a quotation.
I recommend committing for 9–12 months to see the full benefits of this service. (You can work on a month to month basis, or pay an upfront fee.)
2. Month One (Diagnostic & Discovery)
Once you’ve signed up, we'll get our first meeting booked in.
Before our call grant me access to your key systems (Google Analytics, your shop backend, and any ads accounts etc) so I can prepare. I need this access a minimum of 5 days before our first meeting.
In our first meeting we'll review what the data, map out where you are now, discuss your goals, identifying the best opportunities for growth. This becomes the foundation for our work together. At the end we'll agree any work I'll do for you (if that's in your partnership) and book our next meeting.
3. Monthly Growth Meetings (60 mins)
Each month as your Ecommerce Growth Partner, I’ll review your shop performance before we meet so our time together is focused on strategic decisions, action plans, and progress. These meetings leave you clear on what you’re doing, what's happening and what to work on.
4. In-Between Support - This isn’t just monthly meetings
You can email or WhatsApp for quick check-ins and sanity checks in between. If something noteable changes or I spot an opportunity in your performance data, I’ll flag it rather than waiting until our next session.
Let’s chat to discuss how Growth Partner could work for your business
What you get with an Ecommerce Growth Partner:
- A monthly rolling partnership with me as your Ecommerce Growth Partner.
(This is a monthly rolling partnership. I recommend a minimum of 9–12 months to see the full benefits of this service, but you’re only ever committing one month at a time.)
-unless you choose the annual, pay-in-full discounted option.Every month you get:
- 1 x focused strategy meeting each month (around 60 minutes online via Google Meet)
- Performance prep before every meeting (so our time is focused on decisions, not data pulling.)
- Email and WhatsApp access for quick check-ins and sanity checks between sessions (or Voxer if you prefer)
The focus is all on your business for:
Organic growth. Conversion optimisation. Profit improvement.
Every month you'll have commercial clarity, ongoing strategic direction, and 20+ years of ecommerce experience on your side.
"Nicola has really gone above and beyond for me...
She most definitely knows her stuff!!
Highly recommended."
Susan, Shop Owner & Coaching Client
Let’s explore how Growth Partner could work for your business
Things You May Be Wondering
How soon can we start?
As soon as we can find a mutual space in our diaries.
How much does this cost?
Prices quoted here are for a rolling month basis. Your quoted price may vary, depending on the work required.
Please book a free call to discuss.
Growth Partner - from £400/month
Your shop performance reviewed - then once a month we have a Performance meeting where I explain what's working, what isn't, and exactly where to focus next. You leave every meeting knowing your priorities. No done-for-you work included, but you always know what needs doing and why.
Growth Partner+ - from £900/month
Everything above, PLUS hands-on, done for you work. Based on what the data shows, we agree each month what I'll actually do in your business - from email and SEO to conversion improvements and Shopify fixes. All costed on am initial proposal based on your specific needs.
Your exact price will be quoted based on specific work required inclduing any done for you work.
There is an option to pay-in-full upfront for twelve months for a discounted fee.
Will you need access to my data?
Yes, to do this properly, I’ll need access to your Google Analytics, shop backend, and ad accounts and any other key platforms.
That way I can review your performance before each session so we spend our time on decisions and progress.
This actually saves you time. Instead of you pulling reports or preparing spreadsheets before every call, I’ll review the data for you. That way, when we meet, we can get straight into clarity, decisions, and next steps.
Do I get support between sessions?
Yes, ecommerce doesn’t always wait for the calendar.
You’ll have fair-use WhatsApp access for quick check-ins and sanity checks in between sessions.
Fair-Use WhatsApp Support
Growth doesn’t always wait for our monthly session, which is why you’ll also get WhatsApp access for quick check-ins in between.
Think of it as having me in your pocket for those little moments when you need a sanity check or a quick steer.
If you message within 'normal' office hours (Mon–Fri, 9am–5pm), I will usually reply the same day, where possible.
If you message outside those times and I happen to be free, I will reply as soon as I can, it may not be till the next working day.
This isn’t about replacing our sessions or doing full audits in WhatsApp - it’s your safety net between calls, so you’re never left hanging when a small decision could slow your progress.
How is this different from hiring a coach or consultant?
Growth Partner isn’t just advice or accountability. It’s me stepping in like an Ecommerce Manager - reviewing your numbers, spotting blind spots, and guiding your next moves every month based on what is happening in your business right now and the goals and ambitions you have.
What if my priorities change during the partnership?
That’s expected. This is your business, you lead the direction.
We’ll always work on the things that fit with your bigger picture - whether that’s traffic, conversion, retention, or profit - and adapt as you evolve.
What if we need to pause or reschedule?
If you need to reschedule a meeting, just give at least 24 hours’ notice and we’ll move it.
Because this is a rolling monthly partnership, each payment covers the prep, reporting, and meeting for that month. Sessions can’t be carried over into future months.
If something bigger comes up and you need a break, just let me know - you’re free to pause or cancel your partnership at the end of any paid month.
How long are the meetings?
Each meeting will be about 60 minutes.
Occasionally we may go over, if required. Occasionally we may also finish 5 minutes early, if we've covered everything needed.
Who does the work?
Growth Partner is about strategy, direction and fixing gaps in your business.
I’ll review your data, spot blind spots, and help you map, plan, and prioritise what matters most.
You can choose whether to do the work yourself, or if you prefer I can do work for you - for an additional fee. When we have our initial chat, I'll put a proposal together for your specific cirumstances.
What platforms do you work with?
Whether you use Shopify, Woocommerce or another platform I can help. I've worked with most.
For Email marketing I can also work with multiple platforms from Klaviyo, Kit, Mailerlite, Mailchimp.
And if I haven't used your platform before - I'm a fast learner!
What if I have specific things to work on, e.g. Email Marketing
If your focus is on one specific area like Email Marketing, my coaching packages are a better fit.
Ecommerce Growth Partner is designed for ongoing, whole-business strategy - looking across your sales, traffic, conversion, and retention to decide where the biggest gains are.
That might include email marketing at the right time, but it won’t be the only thing we focus on.
You can find information about coaching here
What if I have a partner or team member I want on calls?
No problem, bring them along. I'll be guided by your needs and preferences.
What results can I expect?
Every business is different, so I can’t guarantee a specific outcome.
But what you will get is clarity, evidence-led decisions, and focus on the actions needed to grow your sales and profit.
Does it matter how long I've been in business or how big my business is?
No.
Whatever stage you're at, from start up to scaling up from 6 or 7 figures, I can help.
Disclaimer: All services are business-to-business.
Every business is different, so individual results will vary.
No sales, profit, or performance outcomes are promised or guaranteed.
Testimonials reflect past client experiences only and are not a guarantee of future results.