NUMONDAY - is it a good marketplace for selling handmade products?
Editor’s Note
Thinking of selling on NuMonday?
You’re not the only one, this review still gets regular visits (and comments) from product sellers doing their homework. If that’s you, welcome.While this isn’t a glowing endorsement of NuMonday, it is a brutally honest one. And that’s exactly why it’s stayed live.
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NuMonday describe themselves as THE HOME OF BRITISH MAKERS
This review of NuMonday was written in 2018 when the platform was relatively new, however experiences seem to have remined the same since they started..
This review will walk you through Tracey's personal experience of setting up her handmade jewellery shop.
2025 Admin Update:
This review still stands sadly, based on everything we hear about NuMonday which suggests that things haven't changed since this review was first written.
If you do know of something that has changed, please drop a comment below and we will update the review accordingly.
Handmade Marketplace Reviews by Tracey Phillips.
Tracey is a Jewellery Designer at Bright Shiny Objects.
"I've been tasked with trialing out about the various selling platforms available for us handcrafters, makers, designers and artists, and sharing my experiences with you.
I already sell on Etsy which is probably the most recognised platform, so it is a great chance to try a few others."
Tracy
NuMonday is a relatively new platform (founded in 2016 but only really just starting to make a name (July 2018)) although it's getting busier, but it still feels a bit like being a guinea pig - eBay and Etsy were once at this stage though and they turned out ok so I'm giving it a chance!
NuMonday is run by one guy called Michael Wight and it's him that deals with all queries - he must be a busy bloke!
So, let's make a start
First step is signing up; you add your card details for payment, add your shop name, shop info and seller info, then click 'apply to be a vendor.'
Oooh I thought, this may take a while to be checked and accepted....nope!
You are just taken to the next page where it says 'Congratulations you are now a vendor'...well that was easy!
I assume that means they don't actually check out those who apply to be a vendor then, hmmm!
You do get an email saying your first monthly £5* payment has been taken - right, better get this shop sorted quickly then!
[*PRICING UPDATES
January 2020 update the fee was £10 month or £50 for 6 months or £90 for 12 months
May 2025: Numonday is now offering a 'Choose what you pay — from £1 to £20/month — and keep 100% of what you earn.' package. According to their sign up details 'Most sellers choose between £5 and £10, but it’s totally up to you. Your support helps us stay seller-owned and commission-free for everyone.'
Editor’s Note (May 2025)
While the “pay what you can” model might sound generous, it often signals that a platform doesn’t have a secure or consistent revenue stream.
And when that’s the case, seller support and promotional effort are usually minimal.
Without a strong business model behind it, there’s little incentive, or budget, for driving traffic or improving the seller experience.
Next step is Settings to add your Payment/Branding and Shipping details.
Payment takes you through to open a Stripe account (they have just moved over from PayPal to Stripe ) for payment to and from NuMonday - just one page of info to add, easy so far. They say they use stripe for sellers 'due to their lower fees which match our ethos of giving you the sales you deserve.'
Then Branding, just uploading your store banner and shop icon (simple if you already have an Etsy store, just use your existing pics, may need a bit of tweaking as your shop icon covers a bit of the bottom of your banner.)
Shipping is easy, one price for U.K orders, one price for international and you can offer free shipping if you want too.
Right, better get some products on
If you scroll down to the bottom there's a link that gives you info about NuMondays Etsy import service, they import your products from Etsy for you...Yay! But they only import the first image.... Arghhhhh! I've got 211 products now, that's going to take weeks to find all the pics and upload them.
I must admit this was nearly a deal breaker.
I was so excited that my products would be imported I was gutted to find out that I still had a hell of a lot of work to do finding and uploading pics, BUT it's still easier than doing it from scratch so shouldn't complain (much).
To start the import process you just need to go to Etsy and download your CSV file (Settings-Options- Download Data) and email this to NuMonday, they import your products, you just need to add the products to a category, add any variations, add additional photos and publish the products.
Current time for your import to be done is 48 hours as they are busy allegedly due to an influx of Etsy sellers defecting because of the price rises!
**Update** The Etsy import service is no longer free, as of the 18th July 2018 the prices are :-
1-10 items £2
11-50 items 20p per item
51 – 150 items £10
151 – 300 items £15
301 – 450 items £20
451 – 700 items £25
I'd say it was well worth the cost for the amount of time saved.
So far so good, it's pretty easy to do, everything is laid out nicely and clearly and there is a Facebook group (NuMonday Nation) this seems to be more of a place for people to try to sell their latest products, but I have had very prompt replies from Michael (NuMondays founder) to any queries on there so it seems to work.
One of my questions was regarding somewhere to put my privacy policy, according to them their policy covers me but this will be something for me to look into.
That's it for now, I'll share the next installment when my products have been uploaded.
Less than 24 hours later...
Less than 24 hours after submitting my Etsy import, I have my email telling me that my products have been imported from Etsy so I’d better get to work.
According to the email all I need to do is:
1. Add Shipping
2. Add Items to category
3. Add any variations to variable items
4. Add additional images
5. Publish your items
First thing I notice is that some of the imported photos don’t look great as they are displayed differently to Etsy.
Where Etsy show a cropped version of your pic as a feature pic, NuMonday show it all meaning my rectangular centred cropped bracelet pic is now a slightly lost looking bracelet at the very top of a portrait image.
Unfortunately there currently is no way of editing this on the site, which means the one photo that does get imported isn’t much use unless it’s originally square. If your photos on Etsy are square then you are laughing, if not be prepared for some serious cropping time in your future if you plan to sell with NuMonday.
It is so slow...
The website seems to be running very slowly sometimes while working on adding products, which is frustrating. However there are a lot of fixes being done by Michael (the owner of NuMonday) so this can sometimes interrupt your listing…it’s annoying but it’s all work to improve the site so a necessary evil!
A big issue for me is the inability to be able to move your products around in your NuMonday shop. They seem to be placed in order of uploading at the moment but they do move around a bit so not sure if this is the case!
I’m told this is on the list of things that will be changed in future. (This is as of July 2018)
I now have ten products listed but must admit to having a bit of a skive to watch the tv! So if I had focused I could have more, but it is so slow!
I have also been busy opening a Twitter account for my Bright Shiny Objects business, mainly to trial the retweeting element of NuMonday. If you tweet your products using the NuMonday hashtags then Numonday will retweet them for you. It remains to be seen if the only people who will see the tweets are other NuMonday sellers. As I type the account has just over 3500 followers.
Ok, my thoughts so far
I’m impressed with the work Michael is putting in to grow the platform. He’s very responsive to ideas from sellers, adding categories when asked and replying to queries promptly. He says the marketing budget will now be weighed in favour of attracting buyers rather than sellers so time will tell if this pays off. The negatives I have mentioned are niggles more than major concerns so as things stand I’m looking forward to seeing how things progress.
Next step for me is adding more of my products! I’ll report back soon,
It’s now been three weeks since I opened my NuMonday shop so I expect you’re all dying to hear what has been going on, well, I’ll tell you.
Nothing. Nada. A big fat Zero.
Why?
No sales. But I do know that’s to be expected. After all, it is a brand new shop on a relatively new platform, so it isn’t going to attract buyers without putting the graft in to get buyers to the site and specifically your own store.
But surely I will have had some visitors and people browsing my shop?
Trouble is at the moment there is no way of seeing any stats for your store. So you don’t know which tags are attracting visitors, what they are looking at or if they click on anything. It’s a disheartening and frustrating.
This is a feature that is on the list of things that will be added in future, which is something but it doesn’t help now. You still need to bear in mind that this is a new venture, you have come in on it at the beginning and so it’s a work in progress.
Currently my jewellery is selling well on Etsy which is a very well established and Handmade Selling Platform. so I would rather direct any people on social media to there instead of an unknown platform – and that’s where the problem lies.
It’s Catch 22.
NuMonday shop owners need to promote their shop to get visitors to there and make it known, but as it’s unknown they are better spending their time on existing better known platforms, as I am.
The lack of information about how good/bad my store is doing, doesn’t help sway me otherwise.
So – what I am going to do?
I’m going to continue with my shop until the end of the month and see what happens without any promotion or traffic driving on my part.
Hopefully there will be more advertising and promotional work done by NuMonday and stats will be added so shops can see how successful their tags/titles etc are and enable them to change things about.
yes, this is the conclusion!
Well, firstly I must say that I am impressed with the way that Michael is working on the site, he must be constantly answering questions, responding to requests to add new categories and helping people set up their shops.
But in spite of this I’m going to be closing my shop, there are a few reasons for this (and this is just my opinion and experience)
I think the site is too new to spend a lot of time promoting my products. I prefer to spend my time directing people to an already known site (Etsy) or promote my own website.
I don’t like that they only use Stripe not PayPal, not only is Stripe relatively unknown in the UK, it also takes 5 days to receive payment for any orders, not ideal.
It’s too confusing to promote both my Etsy and NuMonday on social media so naturally I would stick to the one that is proven to bring sales in.
At the moment there are no NuMonday shop statistics available so you have no idea if anyone is looking at your products.
The £5 a month* cost is fair, but at the moment I just don’t think it’s worth it for the work you have to put in promoting your products. For example I can spend $5 on promoted listings on Etsy and sell $50 of jewellery as a result, at this time I would rather be doing that. Perhaps a beta test may have been a better way to go , free membership and even bonuses for those promoting the site and getting visitors to it?
In conclusion it could be a good platform in future when it’s known and trusted but at the moment it feels like this is a long way off and the sellers are doing most of the promotion, I’d rather be directing people to my own website where there’s no competition.
Let me know your thoughts!
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Hi! Any update on the NuMonday Experience? Have I missed Part Two? I don’t have an online shop yet and am debating between Etsy and NuMonday, so found this article very interesting!
The ASA have just got numonday to remove their testimonials and traffic claims. If numondays claims were honest then WHY would numonday remove those claims when challenged by the ASA?
How are sales going on NuMonday? I’m just trying to decide whether to go for Etsy or NuMonday. I can’t see any reviews from customers for any of the sellers
Signed up but not listed anything yet. Worried it may be a scam. Can anyone reassure me? Also definitely nit all handmade on there
it’s not a scam but they don’t spend any money on advertising, and only seem to use social media to advertise the site. Also, a big no no for me is they don’t allow paypal, and as a buyer, that’s what I use as do the majority of people. You’re better off with Etsy which has a very high rank for traffic. NuMonday is very low for traffic. In fact, right at the bottom of the scale. So with a fee of £7 a month, that’s a lot for no sales.
I am confident nuMonday is a scam. I used them for 6 months, including the Xmas period and got zero sales. They do not show you any visitor or search data, so you don’t know what your money is paying for, I know you addressed that in your review but it’s probably the most important thing.
I also think they use a lot of scam testimonials on Instagram, how can so many sellers be giving up Etsy (because of their high fees) and moving to numonday? We don’t do that, sellers would use both, but over and over, these comments all say the same thing. Avoid this company. I make thousands on pounds on Etsy every Xmas, the fact I made zero sales on numonday during the same period is very telling.
When it came to closing my account, i sent them an email asking how i do this. I got a very short reply “your account has been deleted”. No attempt to pursuade me to stay or ask why. DODGY!
Numonday are very dodgy. They keep taking my money and then refunding it about a week after I complain. It’s really annoying, having to keep complaining. I closed my shop with them ages ago.
It’s not a scam, but I’ve had 2 sales in 8 months – traffic seems to be predominantly seller to seller and there doesn’t seem to be a lot of traffic (there’s no way to analyse or really even see stats but my shop has been dead and I don’t think it’s just me).
hi have had my shop since back end of last year it took me a while to set up due to time commitments, and have had no sales at all not shaw if this platform is working and i am considering weather i have spent my money wisely as there does not seem to be the advertising out in the public domain and i am not interested in selling between members in the group i want proper customers and not just a little club which is not what is signed up for. the members shops and diversity and variety is good but if your not in the main headings and you come under the see more this is a bit of a faff when you scroll down only to find while your trying to find the right sub heading it vanishes and then you have to start again this is frustrating to me as a member so if i was a customer i would be getting fed up and looking else wear . i am considering weather or not i stay with numonday or go to ebay or i might consider not on the high street.com .having a thing about my selling options at the moment.
I set up a NuMonday page last year (Feb I think) and after 6 months packed it in. It’s fine getting views but it didn’t lead to any sales. It’s all between sellers anyway, and you don’t get any outside traffic really other than from the FB group. The fact the ASA have got involved with their claims says it all really.
Glad I gave it up when I did as £5 a month wasn’t cheap when it doesn’t lead to any sales. I’ve stuck to Etsy and using social media and a few paid ads, i’ve had over 22 sales in the last few months.
Hi everyone having read this thread on NuMonday I just thought I would add that I have been a seller with NuMonday since July 2017 and I have not had one single sale. I thought they would advertise to bring customers but it’s the case. As you say they use FB and instagram which we can do that ourselves! I’m fed up with it now. I had an Etsy shop before NuMonday and in 3 years I sold 19 items. Not sure where to go from here as I work fulltime and this is a hobby in the hope I could make some extra money
I recently closed my nuMonday shop after having no sales and no views at all – just tumbleweeds.
I have hundreds of views and favourites a week on my Etsy shop so it has nothing to do with my products.
I found the website to be slow and lacking basic features such as reviews, statistics on visitors visiting my shop and adding product variations was a nightmare. I also sell personalised products which there is no support for.
I also asked a few questions about their website traffic on their Facebook group and was promptly banned from the group.
This experience has actually made me realise that although Etsy charge high fees they at least provide traffic to my shop.
Article very interesting, as were the comments. I tried asking questions on their facebook page re seller experiences with the site and my post was not approved.
I then sent a message via Facebook to nuMonday asking why. Then proceeded to ask them specific questions about marketing, sales to listings rate etc. None of the answers filled me with confidence. They were patronising when they advised that I “needed to build my brand” when nuMonday knew nothing about my brand and promptly told them so.
I asked what their sales to listings percentage was and they said 3. 4%. I informed them that my sales to listings on Ebay was 10%!
Be very wary of a company that doesn’t charge a sales commission. What incentive do they have to drive customers to the site?
Hmm I think honestly 3.4% actually sounds good for a new fledgling business you are comparing it to a global corporation.
You ought to compare it to a similar site otherwise you are comparing apples to oranges. If that 3.4% statistic is true then actually I would be impressed purely because they have a small budget and smaller site and overall therefore traffic if your getting a third of what ebays sales to listings percentages are then I’d consider that a win given that it is not the size of ebay and not even close its more on a level with folksy not even Etsy is close to ebay in size.
However the ASA issue does worry me I will be looking more into this. As for the owner I have had all my questions answered by him so not entirely sure about that.
I’m about to join nuMONDAY but I’m having doubts now after reading these comments. I’ve been with Etsy for 3 years and I’ve had 3 sales. Recently I checked my shop to find that if you scroll down there are loads of other artists work as alternatives! On my page! So I’ve not updated any of my paintings and when they expire then I’m done! Anyone else had similar problems!
Signed up, had issues. Kept getting posts declined by admin with no explanation. This site is so difficult to navigate and there is no support. I emailed on Saturday for help, no reply. Waste of £7 if you ask me. Poor service and I now think false reviews 😡
WELL Thank you all for posting your personal reviews i was just about to sign up thinking the £10 monthly fee was’nt too bad for unlimited listings and not having addional fees
Now you have changed my mind ! There are far too many no all negative reviews i have not seen one positive review so i will stick with ebay and my FB page and see how things go.
Thank You
Thank you for all these comments guys. I been feeling like Etsy is overcrowded and I need an alternative, paying fees and subscription when you are a small maker is very expensive, and trying to drive my own traffic to a site is a no no for me. Yes we all use social media, but I want a shop that has it own traffic. I have 7 sales on Etsy and it seems it all came from Etsy, not my social media.
Hmmm I’m at a loss i pushed and pushed my Etsy store but no sales unless I paid to highlight items. I’m going to give NuMonday a go as I’ve signed up now and paid my money…only just seen this but think Shopify might be the way forward. Xxx
How are you getting on with NuMonday?
How have you got on with numonday? I signed up for 12 months move 2023 made some sales off my own back but not a lot.
I signed up to NM early dec and had four views over the course of a month, no sales. I asked some questions on how my traffic I was getting, if anyone viewed my products, how many people etc. I received no response. I told them I was cancelling until they were able to provide some more insight data and they said “good luck”
I signed up to NuMonday in November and was astonished at the sheer amount of marketing to sellers and not buyers.
It screams of a Ponzi scheme where the owner is only interested in getting new subscriptions and not about buyers for the makers on the site.
The Facebook group is the only avenue you have to ask for help, but it’s so heavily moderated that if you post dissent or argue against the NuMonday owner (their only member of staff) your post is deleted and removed.
If you criticise the website your post is deleted and removed.
If you ask for a feature to be added the post is deleted and removed.
If you do anything but praise the post is deleted and removed.
They actively allow food sellers without any effort taken to vet hygiene standards or to adhere to any regulations.
I would not sign up for it ever again, and we sell across all the major websites and happily accept their caveats.
I similarly had a very bad experience cancelling and found the support staff (the website owner as there is only one member of stuff) very rude.
Having seen many promoted ads across social media advertising this platform I decided to do some research. Having tried all the main ones and currently selling on Etsy, Amazon Handmade and eBay I’m always looking for alternatives. My findings led me to avoid this platform at all costs
– His claims of 1 million visits a month is false. He has been asked to remove this claim by the ASA for the second time. Independent stat checkers put the figure at around 60+ thousand a month. I find it highly unlikely they have 10000 sellers as there is only 60000 products on the website
– The company is registered as a dormant company on Companies House. With an apparent 10000+ sellers paying up to £10 per month to sell on the platform the company is anything but dormant. My guess is the numbers of sellers is much less and he is either trading as a sole trader or not declaring his income at all
– There is no registered address or VAT number on his website which is illegal
– There are many bad reviews over social media on the company and founder but none on the sites he controls
– Most adverts are for sellers as that is how the owner makes money. Apparently he excludes sellers from sponsored adverts but how can one possibly do this? You can exclude an age group or target people who search for Etsy but not an individual who sells on NuMonday
For £10 a month the value for money is zero if you are getting no sales. For £20 you can list 100 items on Etsy which would last 4 months. It would cost you nothing to list 100 items on Amazon Handmade. In that time it would have cost you £40 on NuMonday. Yes you pay fees on Etsy and Amazon when you sell but these should be absorbed into your pricing and I would rather pay a transaction fee than a monthly fee.
I wish I’d done more research into numonday. I signed up for a year at the beginning of March. It’s now September and not one sale. I’ve been promoting as best I can too, but I dont see much happening with numonday promotions. I’ve asked if we need to pay for them to promote my products but with no response other than they choose who to promote. I’ve started selling with other platforms such as etsy and a new one calle madebymums, ive had more promotions from madebymums than numonday and I’m not paying her anything until I make a sale. Although i have paid for a year with numonday, i am obliged to see it thru until next year, but i wont be renewing my subscription to them. Luckily i didnt pay the recently I creased fee of £90, so i only have £45 wasted!! 🙁
During this coronavirus lockdown I have been quite quiet on the work front, and so a few Artisan and Creative Crafty friends and me got together and created LocalArtandCraft.uk that uses all the same principles as NuMonday, however it is 100% free, we can import all Etsy listings with just your shop name, we have an Android App in Google Play store (iPhone being released in 2 weeks) and we are aggressively marketing over the coming months to local communities in the UK (rather than trying to sell your Arts and Crafts to other Artists and Craft makers in the same FB groups) we are looking for support and I have found this article and the comments very helpful in understanding what the community needs. Look us up and give us a try… we are available always on our Facebook page for a chat FB/LocalArtandCraft so pay is a visit…
Is it just me being completely thick or are any other people having trouble loading products onto Numonday – I can’t even find where to put the price without a red box coming up saying ‘this isn’t a correct value.
I have to say that they are missing a trick not offering bulk uploads. I was led to believe that this was possible so I signed up. Having found out I manually have to input my 100+ products I have closed my account but not before being charged £10 for the privilege when I find out it isn’t even £10 per month! If they had offered the bulk upload I may have stuck it out and see what happened.
Well I don’t know if it’s a scam or not but something is very odd with Numonday.
In the past 4 weeks they have had a £90 lifetime offer, £90 per year, £10 per month, 50% off a year code, 30 day free trial, both yearly and monthly fees reduced by 50%, free trial dropped to 7 days, then back up to 30 days and the yearly option apparently disappearing all together.
Everything I’ve seen from them is targeted at getting new sellers on board, very little to promote it to potential buyers.
Basically you are paying for them to host a shop for you and that’s it as far as I can tell.
I’ve just joined and am really worried that I’ve just wasted 48 quid! Any way of getting my money back?
I joined at the very start of numonday. Cancelled after no sales after 10 months.
But I continue to receive emails from them no matter how many times I unsubscribe. When I complain to them about this data breach I am told just to unsubscribe. But it’s happened at least 7 times in the past few months. This has happened to a good few people also.
I set up with Numonday a few months ago, paid the £90 lifetime fee as it seemed the best idea but zero sales, no way of knowing any traffic info and feels like a con. I hope I’m wrong but compared to Etsy it’s a non-starter. I know the fees are higher with Etsy but they do actively promote. Numonday just seems to take your money and then does nothing to promote. I’ve traded for years on eBay, over a year on Etsy and have been in business for over 30 years but I feel very let down and a little foolish taking the risk with Numonday
Came here after seeing a soc media advert to see if it’s any good ,i have an etsy site already but want to expand in as many places as possible for the cheapest outlay and they (NM) are discounting at the moment for £24 for the year or £3 per month , just read above and wow! glad i did.
Sounds like a proper con job , there was another website similar in business practice a while back called bazar or something and that had the same structure as numonday had.
I am a web developer and can see what he’s doing from experience, he’s either running a multisite wordpress installation which you can create multiple sub domain websites (your stores) and this is easily manageable by 1 man if they are not taking fees for sales etc, that would mean he needs to be VAT registered properly so he’s using a loophole right there also the fact he no longer uses paypal also means paypal have black listed him more than likely for shady practices or it no longer supports multisite and stripe has to be set up per individual like i do for websites i build for clients.
Its not illegal what he is doing but it is very immoral especially if he’s not trying to get customers onto the platform.
Simply !! An absolute crock… the set up process is a nightmare, if you have variations for your product’s forget it. the site is basically using the front end of a web site builder software it does not do what you input .. stick with Etsy Ebay and Amazon this Numonday really isn’t working, it needs a tons of money thrown at it to make it work, its been trying for several years now
This review seems very outdated and out of touch despite saying on “20th Feb 2023 Admin Update: This review does not seem to have dated.”
It’s only £3 a month and I did the free trial before committing to it.
They don’t have an Etsy import.
They also have a way of seeing stats.
Some of the comments are very odd on here as well. Competitors?
They have a help area that has everything you need and when you can’t find something or have an issue with it they answer your email quickly.
It’s certainly not a scam and they are ran by people who are self-employed not some big business.
It does what I need it to do and I only pay £3 a month. I like that I have my own shop and can send my customers there over Etsy so I keep my money.
I did not sign up, continue to get emails to try to get me to. However I have just found out they have been taking £10 per month for 19 months without me realising. Partly my fault for not checking my bank account properly, but I have no idea how this has happened, I still get emails daily encouraging me to sign up! This is now being investigated by my bank. Numonday may have seemed like a viable new option for people who sell on Etsy, but from what I have read it is money for old rope….and please be aware of my situation, no idea how this happened.
I just joined Numonday to sell my handmade jewellery. I have my own website but it’s early days. So I thought I will give it a go. The fee is only £3 per month, which is pretty low compared to other platforms where a percentage of sales is taken. I used to sell on Etsy but made no money as sales money went into advertising etc. hence trying various methods to sell.
I want to know if anyone has actually sold anything on Numonday? Please share your experience. I am happy to give Numonday a chance before dismissing it. I believe having various options creates healthy competition for such platforms. Why Etsy or PayPal should be the only options for sellers or buyers. We must remember Etsy and PayPal were new years ago and we all had our doubts. However, for NuMonday to be in par with such giants will need to improve the offer and listen to sellers. In the end as a seller I want to make my jewellery not only unique but also affordable ☺️