It always upsets me when I hear about another craft business being devastated by the unexpected closure of their Facebook page, by Facebook, and sadly it has happened this week. Of course it would be a nightmare if it happened, but if it happens it should be a bump in the rocky road of running your business not the end! It prompted me to write this stark reminder about the hard fickle truth of Social Media for creative businesses. Read my blog post about the realities of Social Media here.
Is summer feeling a bit flat, do you need a kick start to be ready for Christmas? I can’t do anything about the British weather but I can help you sort out your marketing!And I have the perfect way – with my SUMMER BONUS!! Sign up for Annual Members Club membership during August 2017 and you will also get full, immediate, lifetime access to Make Your Way To Success! WOW! Get all the details here
Did you see in the news this week the story about the fake influencer accounts have been set up? Buying likers and comments, enabled two accounts to become ‘big influencers’ in their niche really quickly. You can read all about it in the link below. What I really wanted to say was, it does mean we need to be vigilant about who we follow and also, please don’t get tempted to buy fans. Stay true to yourself. It may take longer to build your following, but you will know that your followers are genuine! There are no shortcuts! Source: Adweek
Facebook ‘Watch’ is rolling out in the US, to a limited group of people as a test. The word about Watch is “a place where you can discover shows your friends are watching and follow your favorite shows and creators so you don’t miss any episodes.” I’m pretty sure facebook want us to spend all of our time on Facebook!Source: TechCrunch
Facebook are rolling out their Marketplace to 17 more countries across Europe (Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden and Switzerland). Do you use the marketplace? Facebook say the purpose is ‘ ‘to discover, buy and sell goods in their local communities.‘‘ Source: Facebook
Do you find your Facebook news feed a pain to navigate? Or do you like it the way it is? Depending on your answer will depend if you think this is good news or bad! The news feed is changing! Facebook think its a little to complicated so they are aiming to make it easier to use, changes will be rolling out soon. Be ready for it, by reading all about it here. Source: Facebook
45 million people say ‘Happy Birthday’ on Facebook every day!! WOW!!! (I’ve sent a birthday message today to the wonderful Members Club member Elizabeth Barbour, who is celebrating an extra special birthday today!) Facebook are now adding extra features to sending birthday messages and they want us to select a charity our friends can donate to on our birthday! Source: TechCrunch
Instagram is now using threads to organise comments; it is becoming more like Facebook every day! Source: Adweek
I love this story about how Instagrammer ‘Girl With No Job’ actually works full time on her business which now includes podcasts and other platforms. When ‘Girl With No job’ was asked how much time she dedicates to social media, especially Instagram, she said: “All of it.”
I#m so glad she has been so honest, it really does take time and effort to build up a social media following!!! Source: Entrepreneur
Etsy have just announced that they are continuing with recommended items on listings pages. In an announcement Etsy say ‘Starting today, we’ll be moving forward with showing recommended listings at the bottom of listing pages to all shoppers who come to Etsy from an external source. You can continue to create and share modified links to your listings that don’t display items from other shops so you can customize what visitors coming from your social media and marketing efforts see.’ Make sure you are sharing your modified links!!!! Source: Etsy
Etsy CEO, Josh Silverman, is answering Etsy seller questions tomorrow in a live Q&A session. Recently he released a video sharing his vision for ‘doubling down on core’ Etsy values and how the work Etsy are doing is focused on getting more sales for Etsy sellers. You can see the video here, etsy.me/sellerupdatevideo and join in, or read the Q&A answers here. Source: Etsy
Hurry! The SUMMER BONUS is for August only!! Sign up for Annual Members Club membership during August 2017 and you will also get full, immediate, lifetime access to Make Your Way To Success! WOW! Get all the details here
If you have any questions you can find me hanging out in the Members Club or or feel free to stalk me on Social Media.
Otherwise, see you next week with more Handcrafted Business news.
Make, Believe to Succeed!
With love, Nicola
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