You’ve decided to go for a quiet stroll along your favourite street of shops, there’s an arcade with all your favourite little boutiques and specialist shops and you want to go in and browse. You’re not planning on buying at the moment, but you’re keeping your eyes open for gifts and if something really catches your eye, it’s going in the basket.
You enter the building and you come to the first shop and you go in and the first thing you see is a big sign complaining about the landlord, then you notice almost all the shops are complaining about the same thing. You decide to do a bit of digging to find out what the problem is. After you’ve done a bit of research, you discover the following facts:
The shop owners get their space for FREE
The area wasn’t originally built for business, but the landlord has allowed space for businesses
The landlord has provided advertising facilities at a reasonable price for all business users
So how do you feel when you walk into those shops? Would you want to stay there when the first thing you see and hear are complaints?
If you are a business on Facebook, you have been allowed to have a free business space in a social environment. How do you make it inviting so that people want to come in? I don’t know about you, but just as I wouldn’t go in a physical shop where the staff are complaining about the landlord or the lack of interaction, I wouldn’t stay. Remember, not all of your page followers are business owners.
So how do you build up a following and get them to interact with you? Try the following:
Be warm and welcoming to all your visitors.
Don’t use your page to complain or give vent to grievances.
Visit other pages and get to know the owners, build a friendly community. That will bring other visitors to your page.
If you’re not getting much interaction, does that mean people aren’t taking notice? Well, let me give you an example. I’ve recently been given a commission. It’s from a lady that I used to have a lot of interaction with a few years ago, but I’ve not seen her on my page for a long time. In the conversation, it came out that she has been seeing the things I’ve made, she’s not commented, but it’s made an impression, it’s why she came back when she needed something.
Your potential customers may not be ready to buy now, but keep your page friendly and inviting, they will be back when they are ready. You never know, your next message may be that order you are waiting for.