TRUST! It is the foundation stone of marketing! Before anyone will buy from you, your future customers need to trust your products, your processes, your business/you, your expertise, that you are offering what they want/need/desire….. do your potential customers trust you?
A Handcrafted Business advice
The top five ways you can guarantee trust are:
1. BE PROFESSIONAL!
processes, being legal, using a business email (not an aol, or gmail), great photos, use of words and in all communication, image/branding, using a trustworthy platform.(A little later than planned)
2. BE THE EXPERT (TRUST YOURSELF!!)
demonstrate that you know your craft/skill/subject, give and share advice, inspire, be the go to person in your field! Maybe you don’t know everything about your area of expertise, but you know a lot more than most!
3. CREATE LOYAL AND HAPPY CUSTOMERS WITH EXCEPTIONAL CUSTOMER SERVICE!
use testimonials and feedback, and they become your unpaid sales team too, word of mouth cannot be beaten!
4. BE AUTHENTIC; SHOW THE LOVE AND PASSION YOU HAVE
people buy from people they know, like and trust, they have found you because they like what you do, so let your love and passion shine through – though keep it professional 😉
5. BE CONSISTENT!
This is in what you are saying, how you are being seen, when and where you are being seen.
So, I want to know, how do you ensure your customers and potential customers know they can trust you?