Welcome to your weekly handcrafted business news, helping you keep to date with your craft business!

Recently I was asked ‘if I only had time to read 5 craft business building articles on A Handcrafted Business which 5 would you recommend.’ Tough question! It took some whittling down, but I’ve had a look back and put together my top 5 articles. I love these as they are great for anyone starting out, but also a great reminder to re-assess if you have been going a while too!

1. Everything you need to know about marketing your handmade business

2. A handmade product pricing formula that works!

3. Top 5 handmade product photography mistakes

4. My top creative business tools

5. Do you sneak at peak at your crafty competitors? It isn’t good for you, and here is why!

***
I’ve been noticing signs of Autumn while out and about this last week, the leaves on some trees are starting to turn a golden red already, it seems way to early!!! The good news is it is still summer here at AHB, and the fantastic Members Club summer bonus is still running till the end of the month!

Sign up for Annual Members Club membership before the end of August 2017 and you will get 12 months members for the price of 10 PLUS full, immediate, lifetime access to my signature marketing course for creative business owners ‘Make Your Way To Success’!
Get all the details here. This is an amazing offer!!

***

Fabric just got smart and techy!! OK, I sincerely hope none of us will ever need this but as part of the fight against deadly chemical weapon attacks, researchers at the City College of New York have developed a new clever fabric that is capable of rapidly detecting and neutralising nerve gas. The textile is made from cotton that has been infused with carbon nitride, with the aim that the fabric could help keep both civilians and soldiers safe from deadly nerve gas attacks. Source: DigitalTrends

***
What colour do you use for your business and branding? Could it be putting your customers off? Great article her about the psychology of colour and how it influences buying behaviour. Some are obvious – red encourages a sense of urgency, yellow grabs attention, blue is a very trustworthy colour, green is linked to health and wealth, purple is creative – others not so. Did you know that green M&Ms are meant to send a sexual message? WHAT!!! An interesting read and love seeing the colours on different logos too. Source: SmallBizTrends

***

ETSY news!

Last weeks Etsy Q&A with CEO, Josh Silverman, makes interesting reading. Free shipping is something Eyst obviously want to encourage, but many sellers seem unsure. Personally I thin free shipping is a good thing. What are your thoughts?
You can read the Q&A answers here.

***
Video isn’t going away anytime soon. LinkedIn are now rolling out video uploads for everyone. Source: Techcrunch

And Google are rolling out silent six second clips of videos,if you conduct a search on one of Google’s mobile apps, to help you determine if you need to see more. Source: Digital Trends
If you are tempted to try video, but find it all a bit scary – join me on my next video challenge.

***

Have you got your own website? Is it http:// or https://? (The extra ‘s’, tells google and your users that your site is secure). Yesterday, Google sent email notifications to site owners that have forms on web pages over HTTP. From October 2017 these pages will be marked as not secure in Chrome 62. This isn’t new new, but it is a stark reminder! Google said, “Beginning in October 2017, Chrome will show the ‘Not secure’ warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.” Source: Search Engine Land

***

Facebook News
For once I don’t have any real Facebook news to share today. They have a thought provoking article about what happens to an online profile after the owner dies, which raises more questions than answers which you can read here. And they have introduced a new ‘safety check’ button, so you can easily check in with friends and family in the event of a crisis.


Sign up for Annual Members Club membership before the end of August 2017 and you will get 12 months members for the price of 10 PLUS full, immediate, lifetime access to my signature marketing course for creative business owners ‘Make Your Way To Success’!

Get all the details here. This is an amazing offer!!



If you have any questions you can find me hanging out in the Members Club or or feel free to stalk me on Social Media.
Otherwise, see you next week with more Handcrafted Business news.


Make, Believe to Succeed!

With love, Nicola


just for you

* FREE ebook ‘The Art Of Marketing’ *

* handcrafted business industry and social media news direct to your inbox every week*

Subscribe and say:
‘Yes, I want this.’

All the advice and information you need to create the handmade business you want.

Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.