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Did you miss me last week? I didn’t manage to send out an email last week because sometimes, well simply, weeks just don’t go to plan! It really was one of those weeks! It included everything from burnt toast, back to school chaos, husband’s redundancy, my youngest taking the 11+ and my website being compromised. ARG! I nearly lost everything! My head is still spinning at he thought! 

The good news is, it is now looking like I have managed to delete the offending code/backdoor/plugin, however I’m still going for the drastic solution of a complete website rebuild. It is time for a full on, hire a skip, website de-clutter! I’m not taking any chances! 

So what went wrong last week? I’m ruthless about keeping themes and plugins updated but I simply wasn’t paying attention to those plugins which don’t update. They just sit quietly in the corner, minding their own business and it is so easy to forget about them. The trouble is they can actually become a vulnerability which evil hackers can take advantage of, to then use my website to attack other websites! 

I had 28 plugins running on my website! 28!!! That is way too many but sorting them out was a job that never seemed to make its way to the top of my to do list! Until last week when it jumped straight to the top, it is amazing what the thought of losing over 4 years worth of work does. I do have back ups, but I have no idea when or how the offending code got into my website. It could have been last week, or it could have been sitting dormant for a while. So in this instance the back-ups were not going to help me.

Instead I got busy deactivating and deleting plugins. I have now deleted 11 of them! Each one was doing a ‘little job’ that I decided I could do without. Better safe than sorry! I also know a few others which will go during the rebuild too. Any that hadn’t been tested with my version of WordPress, were deactivated and deleted. I then did a search in the WordPress repository to see when other ‘I don’t know when I last updated you’ plugins were last refreshed, and if it was more than a month or three, they went too. I was mindful of the task they performed but the safety and security of my site was my top most priority. I’d urge you to do the same asap! 


On A Handcrafted Business:

Are you on Etsy, or thinking about trying Etsy to sell? Victoria Sol, a successful Etsy handmade seller and A Handcrafted Business Club member, shares her Etsy advice in The Compact Guide To Etsy. Victoria is the founder of Destai.Destai Designs, has been on Etsy since 2013 selling handmade chainmaille, alternative jewellery and accessories. You can read Victoria’s tips here for setting up your own successful Etsy store.


eCommerce News Bytes – whats happening online right now!

Not On The High Street may be facing a few changes in the near future after their chief executive, Simon Belsham, stepped down from his role with immediate effect for ‘personal reasons’. This is a watch and wait with interest story!
Source: RetailGazette
I’m always particularly interested in ‘changes at the top’ because you know a new leader always wants to come in and put their own stamp on a business. Sometimes these changes can be good…. So it is also interesting to see that Hobbycraft is in the same boat this week after the surprise announcement that their new CEO, John Colley, is resigning after just two months in the role. He has decided the role is not a good fit for him and has stepped down with immediate effect. I’m guessing he isn’t a crafter at heart otherwise!!
Source: RetailGazette

This week Amazon’s One Click Checkout patent expired. I know I’m talking about Amazon but stick with me as this could change the look of internet shopping. Many online retailers and techies have been counting down the years for this moment! Why? Because online buyers like quick and simple ways to buy. If it takes too many clicks or is too complicated they will go and look elsewhere so expect many retailers (maybe even marketplaces and plugins) to quickly adopt this technology. One anonymous retailer told Digiday “he’s finding a large percentage of orders being lost because the process after clicking “purchase” or “add to bag” is too long.” 
Source: Digiday


Social Media Scoop – Facebook
It official! The Facebook Power Editor is going! Facebook announced on Tuesday it will roll out an ‘updated Ads Manager interface’, which will combine the power of Ads Manager and the Power Editor this week. The Ad Manager will gain the features of the Power Editor in what we are told will be a usable and friendly way. Roll out starts this week! Did you know? Facebook has more than 5 million advertisers, the majority small businesses, and 85 percent of businesses with pages manage them via mobile devices!
Source: Adweek

Pre-loaded videos are coming to Facebook – what on earth? Basically Facebook has realised that most people on mobile are on limited data plans and that they don’t want to eat it all up loading videos they don’t want to see. So they are testing on a small number of andriod users pre-loading videos while you are on a wifi connection, so you can watch them later. Facebook really are not letting up on making sure everyone can watch video on their platform! 
Source: TechCrunch

Facebook has just been fined by the Spanish data protection regulator for €1.2M (~$1.4M), the fine is for a series of violations regarding its data-harvesting activities. Facebook are disputing the fine but it is more about the principle than the amount of the fine, which is pocket change to them. As a marketer I love the way we can use the information that Facebook collects on its users, however as an individual it does feel a little big brother. I was already wondering how Facebook would be affected by the new Data Protection regulations which are coming into affect in May 2018 – if you have no idea what I’m talking about take a look at this post – I’m sure this will have an impact! 
Source: TechCrunch

Social Media Scoop – Instagram
Instagram is becoming a better ad platform … love it or hate it, it is all about the money! It is now easier to a
dvertise on Instagram Stories, there is a new uploading tool to convert organic Instagram Stories into ads and you can now run ads on Instagram Stories through the Facebook Ad Manager. Instagram want to help brands reach newer audiences with existing content and give them more flexibility with how they create and buy ads on Instagram Stories. Whilst at the same time they earn more money. What do you think?
Source: TechCrunch

Social Media Scoop – Twitter
Do you create chained Twitter messages? If so, sssh! but it looks like Twitter will be launching a TweetStorm facility to make the process much easier! Twitter haven’t announced anything but code has been found on the Twitter Android ap which would make composing multiple linked tweets much easier! Currently the best way is to reply to each of your own tweets, to link the tweets to create a longer message. Twitter have said ‘No Comment’ when asked about this!
Source: TechCrunch

Social Media Scoop – onG.social / blockchain
This is new to me, and I’m not sure what I make of it yet, but I wanted to share it so you can make your own mind up. ‘
Blockchain is online networking technology that no single person owns. It’s decentralized. No entity can control it. It is secure and incorruptible. It’s completely transparent, while also allowing you to be as private as you want to be. It allows transactions and communications to take place without middlemen or brokers.’ Blockchain came about as part of the bitcoin. But this is worth knowing because Blockchain is now coming to social media, with onG.social, and this could change social media as we know it!

So far my understanding of onG.social is that you have no risk of anyone deleting your page or closing you down, because no entity controls it, as you have on other social media platforms which means all your photos, posts and information are kept safely for you for as long as you want them. It is a social media platform so you have friends and communities and share stuff however you can also use it to post to all your other social media platforms – it keeps everything you post on onG.social for you as well as sending to other platforms. (How this affects organic reach on other platforms I have no idea!) Oh and somehow you can make money from it, from the adverts it shows you. As I say, I have a lot to learn about it! I’ve only just signed up. I do have my concerns as I’m not sure how an unregulated social media platform will pan out. However if you want to find me and say hello – here is a link so you can sign up and find me

Source: SmallBizTrends

 


If you need me, you know where to find me, otherwise that is it for this week’s handcrafted business folks…. till next week!

Make, Believe to Succeed!

Much love, Nicola xx

 

Subscribe and get all the latest weekly handcrafted business news straight to your inbox*.

plus the fab FREE ebook ‘The Art Of Marketing’

 

A Handcrafted Business sharing all the advice and information you need to create the handmade business you crave.

 

Your details will never be sold or passed on to anyone.  You can unsubscribe anytime you like.

*Everything shared is fully researched, happening now and is information which may have an impact on your handmade business.

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